Font #
Overview and how different font types are perceived. Also how different colors have an impact on what the customer is associating them with.
Font Types #
Oldstyle #
warmth and tradition
Modern #
High Fashion, Money and Luxury also Showbiz Thick/Thin contrast
Slab Serif #
Mechanical, Precise
Sans Serif #
Business like and sign at airports clean and modern design work
Script #
Retro, mostly ugly
Decorative #
very special, sometimes silly
Color #
